Chipotle drones bring burritos to golfers instead of fixing real problems

Chipotle partnered with drone delivery company Zipline to deliver burritos and steak bowls to professional golfers Joel Dahmen and Mark Hubbard during a PGA Tour practice round in Austin, Texas. The delivery happened at the Fazio Canyons course, marking what the companies call the first drone food delivery in PGA Tour history.

The stunt highlights how drone technology is being used for marketing gimmicks rather than addressing more serious logistical challenges. While Chipotle claims this 'redefines convenience,' it's essentially a PR move that brings overpriced bowls to wealthy athletes who could easily walk to a restaurant. The real breakthrough would be using drones for medical supplies or food deserts, not delivering guacamole to golfers who just finished playing.